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NHCS Celebrates National School Breakfast Week March 3-7

Promoting the benefits of school breakfast for busy families

The majority of Americans feel breakfast is important, but hectic mornings make it difficult to fit the meal in every day. In fact, 40 percent of moms say that their child does not eat breakfast daily, according to Kellogg’s Breakfast in America survey. To garner increased participation in the School Breakfast Program, New Hanover County Schools (NHCS) will recognize National School Breakfast Week. Slated for March 3-7, 2014, National School Breakfast Week is a week-long celebration aimed at increasing awareness of the School Breakfast Program among students and parents.


The 2014 National School Breakfast Week theme, “Take Time for School Breakfast” encourages parents to consider the school breakfast program as a time-saving option for those busy mornings. The theme will appear in school cafeterias during National School Breakfast Week, March 3-7.

“Too many children are showing up at school hungry, and hungry children can’t learn,” said Imer Smith, Child Nutrition Director. “Eating breakfast at school can help families save time in the morning. And knowing that school breakfast is healthy and a great value is a huge relief for parents.”

Every school day, NHCS’ breakfast program offers students a healthy breakfast that they need to get set for a busy school day. Every school breakfast served meets federal nutrition standards limiting fat, calories, sodium.

“Take Time for School Breakfast” was created by the non-profit School Nutrition Association with support from Kellogg’s Foodservice. Celebrating its 25th Anniversary, National School Breakfast Week was launched in 1989 to raise awareness of the availability of the School Breakfast Program (SBP) to all children and to promote the links between eating a good breakfast, academic achievement and healthy lifestyles.

School Breakfast Week
Patty the Peach visits Ogden Elementary to promote National School Breakfast Week.

Posted: 03/05/2014