New Hanover County Schools




New Hanover County Schools Earns Statewide Recognition for Outstanding Communication

For Immediate Release
February 13, 2021
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The North Carolina School Public Relations Association (NCSPRA) has honored NHCS for excellence in communications with a total of nine Blue Ribbon Awards for outstanding and effective communication. NCSPRA presented the awards during a virtual ceremony on February 5, 2021.
The district received one gold level award, four silver awards, and four bronze awards. The judges praised the work accomplished through digital story-telling, video production, and photography for the entries below.
  • Facebook LIVE Series with the Latino Alliance to answer questions about remote and in-person learning. The Spanish speaking community was given the opportunity to call and send in digital messages that were answered by school experts. 
  • Diversity Matters episode on student equity. This program highlights diversity in the school system and features guests who are making a difference. 
  • NHCS Partners with County to Launch Public Safety Program. This video showcased the work going on at SEA-Tech that allows students to gain hands on experience in the public safety field. 
  • NHCS-TV basketball game coverage. The TV crew spent hours preparing for and broadcasting LIVE coverage of several basketball games throughout the entire season. 
  • NHCS statement on systemic racism
  • Educator of the Year coverage
  • COVID-19 Safety Series videos that helped promote student health and overall well-being. 
  • Superintendent signing photograph featuring Dr. Foust and the board chairperson doing the “elbow bump.”
  • Say Something App promo to promote the district's new Title IX complaint anonymous reporting system. 
“The entire Communication & Outreach Division team has gone above and beyond the past year handling countless media requests, creating compelling feature videos, and working directly with our teachers and support staff to showcase the great work that goes on daily at NHCS,” says Dr. Charles Foust, Superintendent. “Our employees have stepped up to keep families informed during the COVID-19 pandemic and are continuing to work around the clock to ensure that the community always has up to the minute information regarding education. These awards reinforce that and we are grateful that NCSPRA has recognized our work.”
Ken Derksen, NCSPRA President and Communications & Public Relations Officer for Wayne County Public Schools, said the work of the award winners exemplifies the high standards and qualities members demonstrate in their daily school communications programs. "Blue Ribbon Awards are among the highest and most prestigious honors that a member of our organization can attain,” Derksen said.  “I congratulate NHCS for achieving this statewide recognition as a Blue Ribbon Award winner and for the superior work being accomplished in the area of school communications and public relations.”
NCSPRA recognizes outstanding communications through its Blue Ribbon Awards program each year. This year’s submission categories included: Marketing, Digital Media Engagement, Electronic Media, Excellence in Writing, Publications, Image/Graphic Design, Photography, and Special Projects and Events. The Georgia School Public Relations Association judged NCSPRA’s 2020 Blue Ribbon entries.
NCSPRA is a statewide professional organization serving more than 150 members. Its mission is to build support for public education through well-planned and responsible public relations. For more information, please visit the NCSPRA Facebook page or