MARKETING II

Course Description: Understand marketing mix strategies and the marketing model. Explore the role of marketing research, marketing data, and marketing communications. Apply knowledge to prepare a strategic marketing plan. Gain knowledge and skills for careers in marketing.

• Career Cluster: Marketing and Sales
• Career Pathway: Marketing Management
• Other Pathway Courses Available
  • CTE Advanced Studies BMA
  • CTE Internship BMA
• Career and Technical Student Organization: Future Business Leaders of America (FBLA) or 
  Distributive Education Clubs of America (DECA)
• Students may be eligible for the National Technical Honor Society